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Trade Shows
Trade shows and trade fairs can provide exporters excellent opportunities to showcase and market their goods and services. They can also give exporters a chance to network with market representatives, find out about important trends and opportunities, and learn about competitors' products, services and marketing strategies.
Trade shows can be open to the public, or in some cases open only to trade representatives. Participants will usually be given an opportunity to market their goods and services. This will often entail an investment of time and money, and this should be considered carefully before making the commitment to register for or participate in a show. Following is a "do" and "don't" list that can help guide you to making your trade show participation worthwhile.
DO's
Evaluate the trade show well in advance
Plan your event months in advance
Use marketing experts to design display
Develop your customer approach strategy
Provide promotional giveaways
Prepare brochures and literature
Dress professionally
Be available at all times
Record all potential leads
Take everything when dismantling
Follow up all leads
Re-evaluate the show
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DON'Ts
Assume all trade shows are the same
Leave the planning till the last minute
Try to save money by not using the experts
Have mixed marketing messages
Give inappropriate marketing
Use poor quality marketing materials
Miss the chance to make a great first impression
Look disinterested and constantly be seated
Miss following up all leads, you never know
Leave any hardware or paperwork behind
Assume some leads are better than others
Forget to review your event success
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Ontario's Global Presence
